Reading Time: 4 minutesBy Martha Terdik, Chris Arsenault and Cheryl Williams Martha Terdik teaches in the Bachelor of Public Relations Program (BPR). After a successful 25-year career in corporate communications, Martha enjoys mentoring the next generation of professional communicators.  Follow Martha on Twitter @marthaterdik. Chris Arsenault is the coordinator of the Journalism program at Conestoga College. Follow Chris on Twitter @chrisarsenaul. Cheryl Williams...