Wesley Butler

Wesley Butler, B.PR, B.A. (Communications), M.Ed.

General Background and Education

My academic background includes a Bachelor of Public Relations from Conestoga College, where I completed a co-op term with the college’s Alumni Relations department (now part of Employee Experience and Development). In that role, I published feature stories on notable Conestoga alumni for more than 1,000 readers, and developed marketing materials to support ongoing fundraising campaigns.

I hold a Bachelor of Arts in Communication Studies from the University of Alberta, which deepened my understanding of strategic communication across diverse audiences. I have also completed a Master of Education in Educational Studies at Lakehead University, with a focus on the universality of education, post-secondary policy development, and program management.

Industry Experience – Business and Corporate Communications

After my first undergrad (the Bachelor of Public Relations), I served as the communications manager for a small staging and design business in Cambridge, liaising with a team of stylists who worked independently with residents and other businesses across Ontario. I introduced a branding and style guidebook to promote consistency and relationship-building in written correspondence with stakeholders, and designed a training booklet on how stylists can write engaging website content to establish a personal brand with their clients.

Since starting with Teaching and Learning, I’ve implemented a weekly digital newsletter distributed to Conestoga professors, Chairs, Deans, and Vice-Presidents—promoting Teaching and Learning’s workshops, credit micro-credential courses, and on-campus events to a combined audience of 3,500. I’ve launched a faculty success story series to celebrate faculty achievements and to share how others can incorporate elements of effective teaching into their practice.

I develop outreach initiatives for Teaching and Learning’s programming, such as the Universal Design for Learning Symposium (The symposium’s planning committee is pictured above. Third from the right is Rachel Desjourdy, the symposium’s guest speaker).

Experience Teaching Adult Learners

I have taught Managing Marketing Communications, beginner- and advanced-level Writing for Public Relations courses, and College Reading and Writing Skills, a common course for every first-year Conestoga diploma student.

My Writing for Public Relations class.

I have had the opportunity to design and present workshops at Conestoga’s Employees for Excellence in Education (E3) and SupportStaff@Conestoga conferences, including “Three Steps to Professional E-mail Communication,” “An Introduction to Internal Communication in Hybrid Work Environments” and “Using CoPilot to Write Effective Professional E-mails.”

One of my Employees for Excellence in Education (E3) workshops, presented to Conestoga employees, alumni and retirees.